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Gartner has recognised Episerver as a Leader in the 2020 Gartner Magic Quadrant for Digital Experience Platforms (DXP). In this article, we explore the strengths of Episerver and why mid to large enterprises should consider the platform when evaluating DXPs.
Netcel’s analysis of the annual Gartner Magic Quadrant report points to Episerver having improved its overall position for the second year running. As one of only five Magic Quadrant Leaders in this space, the Episerver Customer-Centric Digital Experience Platform (DXP) is commended for both its ability to execute and for completeness of vision.
Episerver delivers a broad customer-centric digital experience for customers to include content delivery, digital commerce, personalisation, AI, customer journey management and analytics, all within one suite. The recent acceleration of Episerver’s product roadmap through the acquisition of Idio (content personalisation and analytics product) and Insite (digital B2B commerce platform) demonstrates Episerver’s continued investment in digital experience technology.
Where market-leading DXP technology such as Episerver is superior to traditional CMS platforms is in its capability to personalise and optimise customer experience across the entire digital customer journey. Episerver plays an important role at multiple customer touch points, with the ability to personalise these customer interactions, delivering hyper-relevant 1:1 experiences at scale, and at relative ease in comparison to other DXPs.
Episerver’s unique proposition of blending content and commerce into a single platform is of particular significance to product-driven organisations. This is especially relevant for B2B commercial organisations who need to continue to adapt by using content to tell stories to better guide the user on their buying journey.
A pertinent example of this is Ocean Insight – global leader in photonics technology and part of the FTSE 100 listed Halma Group – who engaged Netcel and Episerver at the start of their business transformation journey. The business had ambitions to move from selling goods to delivering experiences, which it is now achieving through effective digital storytelling powered by the content and commerce capabilities of DXC.
Episerver’s pricing model is centred around number of page views, with its cloud-based offering instantly scalable ensuring companies only pay for what they need today. This means that businesses longer need to meticulously plan their IT infrastructure from the outset. Episerver allows customers the opportunity to scale when ready to grow, giving organisations the ability to adapt with sudden traffic spikes such as seasonal variations.
Source: Gartner, Magic Quadrant for Digital Experience Platforms, Irina Guseva, Gene Phifer, Mike Lowndes, 29 January 2020.
In summary, Episerver is credited for its lower total cost of ownership due to integrated applications and a strong solution for companies investing in a content-rich digital experience. The Episerver Customer-Centric Digital Experience Platform is a strong contender for mid to enterprise-level organisations that are aligned to the Microsoft technology stack.
Gartner attribution and disclaimers: Gartner, Magic Quadrant for Digital Experience Platforms, Irina Guseva, Gene Phifer, Mike Lowndes, 29 January 2020.Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.