Content Optimisation - Digital Leaders Meetup

Posted by Rosie Stano
  • Events
  • Episerver
Digital Leaders Meetup

To continue to explore the challenges and opportunities facing digital leaders in 2020, we are inviting senior marketing, digital and IT leaders to join Netcel and Episerver for a focused conversation over coffee at September's Digital Leaders Meetup, 11:00-12:00 on Thursday 24th September.


Insight-led effective customer engagement has never been more important, and digital is now firmly in the driving seat for marketing leaders. Serious competitive advantage lies in a combination of understanding behaviour and delivering relevance across content experiences for consumers and businesses. This has been underlined by Episerver's acquisitions of Optimizely and Idio, which focus on delivering real time insights, experimentation and agility to digital product managers and marketers.


The focus of September's Digital Leaders Meetup is on content optimisation and improving internal processes and ways of working so to achieve greater customer engagement with your brand and organisation. This is an opportunity for you to learn more about the important role of content in driving sales and other digital success.


We will gather together as a group of peers from across digital leadership, to discuss and evaluate specific content-related challenges. Our agenda covers the following:

  • How you can better understand the type of content your website users are engaging with; and how you can use these insights to inform your future content strategy.
  • How to deliver 1:1 content personalisation at scale using digital channels.
  • What technology is available to you to deliver real time analytics, actionable insights and automation to deliver optimal content experiences.
  • Which organisations are delivering successful content strategies and how we can all learn from them.


We are delighted to announce that content intelligence expert, Andrew Davies, will be joining the discussion to share his views on evaluating the impact of and optimising content. Andrew has enjoyed a 14 year career in content optimisation, first as co-founder of Idio, recently acquired by Episerver, where he was a pivotal figure in the recent launch of Episerver Intelligence Cloud.


We hope you can join us at the meetup. If you have specific content-related challenges that you're battling with, then let us know in advance and we'll try to include them in the agenda. Find out more about our previous meetup which covered the role of Digital to Emerge from the Covid-19 Crisis, as per the previous meetup.


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