Content Optimisation - Digital Leaders Meetup

Posted by Rosie Stano
  • Events
  • Episerver
Digital Leaders Meetup

To continue to explore the challenges and opportunities facing digital leaders in 2020, we are inviting senior marketing, digital and IT leaders to join Netcel and Episerver for our Digital Leaders Meetup, 4-5pm on Wednesday 15th July.

The focus of this month’s Digital Leaders Meetup is on content optimisation and improving internal processes and ways of working so to achieve greater customer engagement with your brand and organisation.

We will be discussing and evaluating specific content-related challenges faced by digital leaders, including:

  • How can I better understand type of content my website users are engaging with; and how can I use these insights to inform my future content strategy?
  • How can I deliver 1:1 content personalisation at scale using digital channels?
  • What technology is available to deliver real time analytics, actionable insights and automation to deliver optimal content experiences?
  • Which organisations are delivering on a successful content strategy and what can I learn from them?

We are delighted to annouce that content intelligence expert, Andrew Davies, will be joining the discussion to share his views in optimising content. Andrew has enjoyed a 14 year career in content optimisation, first as co-founder of Idio and now at Episerver, where he was a pivotal figure in the recent launch of Episerver Intelligence Cloud.

We hope you can join the meetup. If you have specific content-related challenges that you're battling with, then let us know in advance and we'll try to include them in the session as per the previous meetup.

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