Insight

A fuller context can drive a better understanding of the challenges and opportunities we face, unlocking more progressive, imaginative responses. We stay ahead by keeping up to date with what’s going on in the world. Here we share our views on the role of digital technology, along with news on how we have transformed our clients’ capabilities.

Our round-up of digital trends for the charity sector in 2019

Posted by Dan Geoffrey & Tom Denbigh

Back in November, Netcel’s Account Directors, Dan Geoffrey and Tom Denbigh, attended the CharityComms Digital Conference – an annual gathering of digital marketing and communications professionals working within the charity sector. Read on for our top takeaways from the CharityComms digital conference and the digital trends to have on your radar for 2019.

  • Blogs
  • Events
  • Digital Marketing

Substance over style: 9 essentials to optimise your website’s experience in 2019

Posted by Simon Williams

When it comes to digital experiences, all that glitters isn’t necessarily gold. Organisations can often become fixated on how their website looks rather than the experience it delivers to the user. Here, we’ve outlined nine key aspects of digital experience to have on your roadmap for 2019, beyond strong creative.

  • Blogs

Getting to grips with your systems, operations and CX to improve CLV

Posted by Rosie Stano

Econsultancy recently published a report on CLV featuring the opinions of Netcel's Chief Strategy Officer, James Scott. Rosie Stano spoke to James to look in further detail at the challenges and opportunities presented to brands considering CLV and the impact of CX.

  • Blogs

Women in tech - celebrating the successes of women at Netcel

Posted by Rosie Stano

On Ada Lovelace Day – a day to celebrate the various achievements of inspirational women in STEM careers – Rosie Stano, Digital Marketing Executive at Netcel, is joined by the wider team to explore the current opportunities and challenges facing women in tech.

  • Blogs

Are marketers able to fully thrive post-GDPR?

Posted by Dan Bradley

Legal graduate, Dan Bradley, discusses the implications of GDPR post-May. What have been the pitfalls for businesses so far and have marketers been able to sink or swim in this new landscape? We asked Dan to investigate whether the hype around GDPR was really justified...

  • Blogs

Will investment in AI personalisation supersede UX?

Posted by Justin Masters

Personalisation and A/B Testing have long been heralded as the best ways to prioritise information on a website in order to maximise engagement and satisfaction. But now that we have AI personalisation, should you continue to invest in UX?

  • Blogs

Netcel annouced as a Kentico Gold Partner

Posted by Rosie Stano

Netcel have been awarded Gold Partner status by Kentico through demonstrating expert knowledge of the Kentico platform. Netcel have recently delivered four Kentico projects for the pet care company, Interpet, demonstrating a staggering 14,000% increase in number of page views.

  • News

Everything but the tech

Posted by James Scott

Buying good tech is only one piece of the jigsaw of digital maturity. No investment in technology systems alone will solve the problems you may be facing. But what’s holding you back? Read on to find out...

  • Blogs

Netcel recognised as top UK consulting firm

Posted by Rosie Stano

We are very pleased to announce that Netcel have been recognised by the Financial Times as one of the top 50 consulting firms for IT strategy and digital transformation.

  • News

Our key takeaways from Episerver Ascend London

Posted by Shahid Iqbal

Couldn’t attend Episerver Ascend London 2018? We’ve summarised the key themes, highlights and talking points that digital marketing professionals need to know. Read on for more.

  • Blogs
  • Episerver

Transforming the membership experience for professional bodies

Posted by Dan Geoffrey

Professional bodies and trade associations have a crucial role to play in promoting best practice to their respective industries. Netcel’s Dan Geoffrey discusses how they can provide effective digital experiences while keeping pace with the evolving needs of their members.

  • Blogs

The digital evolution of the financial services sector

Posted by Tom Denbigh

For financial services firms to grow and survive they need to be committed to digital innovation to help them engage with customers and to improve service and experience across every touchpoint. Netcel discuss what these firms need to do to stay ahead in an evolving sector.

  • Blogs

Should we be intimidated by increasing IT intellect?

Posted by Simon Williams

Can the idea of collective intelligence, combining humans with AI, keep humanity ahead of potentially malevolent machines? We consider the ideas and opinions presented by Geoff Mulgan in his recently published book, 'Big Mind'.

  • Blogs
  • Events

How digital technology is transforming the capabilities of charity brands

Posted by Tom Denbigh and Jo Tanner

The charity sector has become crowded and many are sharing resources or merging in order to safeguard their future. Netcel discuss how they helped Age UK to restructure the brand’s digital estate to support the evolving needs of the organisation.

  • Blogs

Smooth Moves

Posted by James Scott, Chief Strategy Officer

Read our useful tips and advice on what to look for when assessing the capabilities of a prospective digital agency

  • Blogs

Returning to work after children – my journey so far

Posted by Lydia Bennie

Netcel strives to support people of all ages, backgrounds and experience levels into the digital workplace. Read return-to-work mum, Lydia Bennie's, account of her week of job shadowing at Netcel.

  • Blogs

Webinar: What's new in Episerver?

Posted by Sophia Robertson

What better way to start the new year, than to sit down with a nice cuppa, and join us for our latest webinar update on what's new in Episerver? Book your place now.

  • Events
  • Episerver

Digital Housekeeping

Posted by Karen Bewick

For digital teams, keeping the digital estate on track is a continual, ever-evolving mission that allows little the time to step back from the day-to-day. So, as the Christmas holidays near, we’ve created a handy Digital Housekeeping Guide packed with tips to count you down to the new year. Use it to sweep away the cobwebs and get ready for the months ahead.

  • White Papers

Webinar: can't attend Episerver Ascend?

Posted by Karen Bewick

Watch the recording now to get the lowdown on Episerver Ascend Europe - the annual user conference for Episerver customers.

  • Events
  • Episerver

How to get the most out of your digital agency

Posted by Shahid Iqbal

Choosing a digital agency should be like choosing a business partner. Our new client partnerships manager explains how to choose wisely and partner with the right agency.

  • Blogs

Episerver Developer Meet Up

Posted by Laura Clarke

Netcel is hosting the Autumn 2016 Episerver developer meet-up in London on 28th September

  • Events
  • Episerver

Hack Day with Age UK

Posted by Karen Bewick

Early in 2016, Netcel, Age UK and Superla.tv held an extraordinary, ideas-generation hack day. Watch the video to see what happened.

  • Events

Lessons from Rio for digital leaders

Posted by Tim Parfitt

Our MD has analysed the structure, evolution, and performance of Team GB to find out what digital leaders can learn from Olympic success.

  • Blogs

Knowledge empowers

Posted by Peter Aitken

Our Project Director looks at some of the data sources he finds useful to keep him ahead of the game in all things project management.

  • Blogs

10 things... April 2016

Posted by Sophia Robertson

A monthly update of news and views from the world of digital marketing

  • Blogs

10 things... March 2016

Posted by Sophia Robertson

A monthly update of news and views from the world of digital marketing

  • Blogs

10 things... February 2016

Posted by Sophia Robertson

A monthly update of news and views from the world of digital marketing

  • Blogs

10 things... January 2016

Posted by Sophia Robertson

A monthly update of news and views from the world of digital marketing

  • Blogs

10 things... December 2015

Posted by Sophia Robertson

A monthly update of news and views from the world of digital marketing

  • Blogs

10 things... November 2015

Posted by Sophia Robertson

A monthly update of news and views from the world of digital marketing

  • Blogs

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